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Its capacity to effortlessly connect to Google’s substantial knowledge sources and other Google platforms significantly expands its works by using, giving it a wealth of information and choices that make it stick out in the sphere of programmatic ad campaign.
The platform aggregates multiple video advertisement networks like Teads, OpenX, Primis, Magnite, and so forth. empowering publishers to attach with many video advert networks. It's partnered with around 350 publishers throughout the world whilst making sure a mean 55% increase in their revenue.
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Even so, we have to mention that it doesn't focus Significantly on cell sites, as 90% on the demand from customers bids are on mobile apps, and only 10% are about the cellular Website.
These are generally Distinctive preparations in which a publisher reserves specific advertisement spaces for specified advertisers at a fixed value.
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